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Digital Operations Manager - Feed Team

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Job Type
Direct Hire
Jan 18, 2018
Job ID
Digital Operations Manager – App Promo/Go to Market Personalization
Basking Ridge, NJ
Direct Hire
The Digital Operations Manager will lead and execute projects to increase revenue, service transactions and personalization within the client app. The position is focused on implementing a personalization and promotion strategy across the app, and enhancing the app homepage (“The Feed”) into a highly dynamic, personalized communication channel which integrates and prioritizes internal and external content to drive business objectives. This manager will be accountable to deliver results and KPI on transaction types impacting all areas of the business.  This person is operations focused, analytically driven, results oriented and has an advanced understanding of digital communication and personalization. We are seeking a talented person who thrives at the intersection of operations, marketing and product. The ideal candidate will also have a strong app ecosystem background.
  • Create and execute on a personalization strategy for new device, accessory, feature and promotional launches in the app
  • Develop and evolve a promotional and monetization strategy and vision for the Feed to increase upgrades, gross adds and alternative sources of revenue, such a branded features
  • Create requirements to launch new campaigns, features and functionality in the Feed and across the app to achieve aggressive KPI goals
  • Oversee the development & implementation of all requirements for personalized promotional content in the Feed and across the app, including Feed Cards, Pods, and other digital assets
  • Create and manage a detailed marketing calendar for all promotions, launches, and personalization campaigns across the app
  • Partner with the infrastructure and technology teams to evolve the capabilities of the app to streamline business control processes and personalization efforts
  • Rapidly prototype and demo planned functionality or content to executive leadership and other key stakeholders
  • Own projects with considerable scope and/or complexity with significant impact on customer experience
  • Develop and communicate a clear perspective on the bigger picture Feed and app roadmap, and the prioritization of individual projects in the broader scope
  • Monitor performance/health of the Feed and communicate status, results, and recommended actions to senior leadership on a daily basis
  • Work with digital analytics to define and optimize metrics and dashboards to measure flow engagement, clicks and conversion rate of Feed cards
  • Create buy-in for the Feed strategy with internal and external partners
  • Clearly and efficiently communicate the strategy and status to senior management
  • Must be passionate about emerging mobile trends and stay on the leading edge of new technologies to create the best customer experience
  • BA/BS degree with MBA or other relevant advanced degree preferred
  • 6+ years professional experience in digital operations with backgrounds in sales, strategy or product
  • 3+ years’ experience in digital content management and content personalization
  • Verifiable experience managing a highly personalized digital communication channel
  • Deep understanding of online or app user experience and design concepts and best practices
  • Experience creating and managing digital promotions and campaigns a plus
  • Experience with app marketing or operations is preferred
  • Quantitative analytical ability and communication skills
  • Ability to lead, execute and overcome obstacles in a dynamic and fast-paced environment with minimal oversight
  • Proven ability to drive change and results through influential leadership skills.
  • Analytical, data-driven decision-maker
  • Ability to understand and create financial business cases
  • Experience in writing world class requirements documents and strong facilitation skills are required.
  • Outstanding communicator with a keen ability to simplify complex concepts and build consensus across teams and organizations
  • Must be organized and able to juggle numerous shifting projects and priorities from day to day
  • Strong logic, quantitative and analytical skills
  • Advanced proficiency with Access/Excel/Word/PowerPoint
Equal Employment Opportunity
We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status.  Different makes us better.