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Cross Channel Engagement Manager

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Location
Basking Ridge, NJ
Job Type
Direct Hire
Date
Jan 18, 2018
Job ID
2549825

Cross-Channel Engagement Manager
Basking Ridge, NJ
Direct Hire



The Cross-Channel Engagement Manager is responsible for building and executing on an omni-channel engagement strategy for the Company’s App across their digital platforms. This person will also work across other organizations such as Care and Retail to coordinate app engagement efforts and projects to help drive awareness of and traffic to the app. The engagement specialist will manage the production and distribution of cross-channel performance reporting, and provide analysis and insights into the effectiveness and strategic fit of these efforts across the company. The manager will work closely with various team members and departments including strategy, IT, digital ops, design and business analytics to create and monitor an external engagement project roadmap. 

  • Develop engagement standards and processes
  • Work with IT and technology teams to develop new tools to help drive traffic to the app via Company’s digital properties
  • Partner with Care and Retail Operations to develop new enhancements and procedures to increase internal and external awareness of the app
  • Work with the Organizations Social team to create a social engagement strategy 
  • Work with internal and external stakeholders to gather requirements for new projects, campaigns and processes
  • Identify opportunities to create new engagement tactics based on segmented profiles and populations
  • Develop KPI dashboards and traffic attribution models
  • Manage engagement reporting and dashboards, and communicate results and analysis to leadership
  • Stay current with the latest B2C Marketing Practices and App Trends

Required Skills and Experience:

  • 6+ years experience in B2C marketing or business consulting
  • 3+ years experience in digital marketing or digital operations
  • Proven experience in managing engagement strategy for a web or app platform
  • Experience in multi-channel operations preferred
  • Experience with analysis and interpretation of customer and campaign data
  • Experience in building and presenting results reporting and analysis to senior leadership
  • Advanced Excel and PowerPoint
Equal Employment Opportunity
We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status.  Different makes us better.

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